This is a great question that is asked to me daily??
With over 20 years of being involved in the advertising/marketing field of work I have seen many changes as with any business some good and some bad. We have found that being current and being involved gives us the edge that most clients big and small are looking for.
I have seen print go from printing presses to digital printing, I have seen phone books go from really big books to very small and almost disappear ( yes they will be gone shortly).
I have seen printed coupon books mailed monthly change to emails blasts, websites and apps.
I have seen printed flyers/postcards that were mass mailed now being done targeted EDDM.
I have seen websites go from homemade via templates available on the internet from companies like www.Godaddy.com , wix and many others using flash and basic technology, to now fully responsive custom designed sites using wordpress foot prints to completely custom PHP script and or HTML.
So to answer the question, if you have read the info above it is obvious that any business needs to focus on the internet whether via website, social media and email blasts. With the growing amount of people with these tiny computers that don’t leave our hand yes I am talk about our Cell/Smart phones, these practices will no doubt work. But remember the is no such thing as a get quick rich scheme or do it once and done, it takes time and a commitment and after some time you will see the financial reward.
If you have and questions or comments don’t hesitate to email me at firstname.lastname@example.org I would love to hear what you do to Advertise your business. Where the advise is great and the solutions are AMAZING!! The Greene Touch 561-360-2200 or 732-308-3811
Most importantly Be different Be unique !!